1 Million Fewer American Households Watched TV Last Year

Source: http://www.businessinsider.com/1-million-fewer-american-households-watched-tv-last-year-2013-2 Nielsen last week took a symbolic step toward helping the biz monetize TV viewing done via the Internet. But reaction to the ratings service’s decision to add Internet-connected TV sets to its formal definition of a “TV household” was muted among execs because it addresses only part of the vexing measurement challenges facing […]